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American Youth Football & Cheer Coaches Education Center


How to get discounts on orders of 25 or more courses

Note: Quantity discounts are not available on the recertification course.


Quantity discounts are available to organizations wishing to purchase the introductory online courses in bulk. Discounts are offered on a sliding scale:

  • 25-49 courses: 5% discount
  • 50-99 courses:10% discount
  • 100-499 courses: 20% discount
  • 500 or more courses: 30% discount

When purchasing courses in quantity, you’ll receive "key codes" for the quantity of courses purchased. You’ll distribute the key codes to your coaches, who will then visit the www.AYFCoaching.com website to access their courses.


Bulk purchases for introductory courses may be made online provided you create an account on the www.AYFCoaching.com website with an e-mail address and password, and have a Visa or MasterCard to purchase online courses. If you wish to purchase in bulk using a method other than credit or debit card, please contact Human Kinetics Coach Education at 800-747-5698 (option 1) or e-mail ASEP@hkusa.com.


Note: If you plan to purchase a combination of football and cheer courses totaling 25 or more in one transaction, contact Human Kinetics Coach Education to receive the appropriate discount, rather than placing your order via the website. Bulk discounts are not available on the recertification course.


If you have questions regarding bulk purchasing, call the Human Kinetics Coach Education customer service department at 800-747-5698 (select option 1 when prompted) or e-mail Support@hkusa.com.