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American Youth Football & Cheer Coaches Education Center


Human Kinetics Coach Education

The American Youth Football and Cheer Coaches Education Program is developed and delivered by Human Kinetics Coach Education, the leading provider of youth, high school, and elite-level sport education programs in the United States. Rooted in an athlete-centered philosophy that places the development of athletes over winning at all costs, Human Kinetics has educated more than 1.5 million coaches, officials, sport administrators, parents, and athletes.


Headquartered in Champaign, Illinois, Human Kinetics Coach Education was founded in 1981 by renowned sport psychologist Rainer Martens PhD. For more than 35 years, local, state, and national sport organizations have partnered with Human Kinetics to lead the way in making sport a safe, successful, and enjoyable experience for all involved.