The American Youth Football and Cheer Coaches Education Program is developed and delivered by Human Kinetics Coach Education (formerly American Sport Education Program, ASEP). Human Kinetics Coach Education is the leading provider of youth, high school, and elite-level sport education programs in the United States. Rooted in a philosophy that places the development of athletes over winning at all costs, Human Kinetics has educated more than 1.5 million coaches, officials, sport administrators, parents, and athletes.
Headquartered in Champaign, Illinois, Human Kinetics, Inc. was founded in 1981 by renowned sport psychologist Rainer Martens PhD. For more than 30 years, local, state, and national sport organizations have partnered with Human Kinetics to lead the way in making sport a safe, successful, and enjoyable experience for all involved.