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American Youth Football & Cheer Coaches Education Center


"Athletes first, winning second"

The American Youth Football and Cheer Coaches Education Program is developed and delivered by the American Sport Education Program (ASEP). ASEP is the leading provider of youth, high school, and elite-level sport education programs in the United States. Rooted in the philosophy of “Athletes first, winning second,” ASEP has educated more than 1.5 million coaches, officials, sport administrators, parents, and athletes.


Headquarted in Champaign, Illinois, ASEP is a division of Human Kinetics, Inc., and was founded in 1981 by renowned sport psychologist Rainer Martens. For nearly 30 years, local, state, and national sport organizations have partnered with ASEP to lead the way in making sport a safe, successful, and enjoyable experience for all involved.